The backstory.

I’ve always felt lucky in that I found my calling very early, switching from a major in Mechanical Engineering at the University of Maryland to Radio, TV & Film in 1981. I’d found something that allowed me to use my natural artistic talents (music, illustration and photography) in a career in which I could actually make money. As Joseph Campbell said in the ‘70s, I followed my bliss. That track led to internships at TV stations and ad agencies and a TA position in audio production (BA ‘83). Which led to an incredible opportunity of a full scholarship for my Masters at Syracuse University’s Newhouse School of Public Communications (MS ’84).

My first real job at the edit system I designed and assembled. (Genigraphics Corp., 1984)

My first real job at the edit system I designed and assembled. (Genigraphics Corp., 1984)

My very first real job right after SU was launching an in-house video production department at an international computer graphics systems manufacturer. Talk about the planets lining up! I had a blank slate to build all my hardware (production and post production), as well as initiate and develop instructional and marketing videos. At 24, I had total free reign to take this where I wanted to go (within the Sales/Marketing operating budget, of course). And because the company had plenty of engineers but few artists, I asked for (and was given) whatever computer graphics system they were developing to learn, master and use in our marketing efforts. It was the mid-’80s and an incredible time to be smack in the middle of the the burgeoning computer graphics industry.

Since that first job, I’ve had stints managing large corporate media production departments, as a producer/designer/SFX supervisor at production companies, as a freelance shooter for national broadcast/cable networks and syndicated shows, and taught production design at my alma mater, Newhouse School at SU.

20 years after finding my bliss, I wanted a career in which I could use the full breadth of my artistic and technical talents. My wife and I launched iMed Design in 2002 as an independent, original content creation studio primarily serving an emerging interactive medical patient education market (iMed Design = “interactive medical design”) while continuing to serve my ad agency and corporate clients. We enjoyed phenomenal growth and national recognition within the mind/body and relaxation disciplines. Lots of fantastic contacts and friends made, some valuable lessons learned and creative directions explored.

Over the years, my work has expanded to include other medical disciplines, to emergency response training and education, renewable power markets, the automotive, aviation and rail industries, and beyond. What always set me apart were my visualization skills, artistic design talents and my problem-solving and client/organization skills. Thanks in large part to my dad’s influence as a Seabee in WWII. So it’s true when I say I do it all - manage, design, shoot, animate, edit, write, produce… and make the coffee. I’ve also been fortunate to have been recognized with a bunch of awards, from ADDYs and ACEs and Tellys, and some industry-specific awards. My work has been part of Emmy-winning productions, national cable and broadcast networks, and I can even claim a 2-degrees of separation connection to an Oscar.

Most of my current clients have been with me for years - some, decades. I’m at a point now where my clients just trust me - on design, creative, timelines and budgets. My agency clients hand me a script with minimal direction, knowing I’ll run with it. My corporate clients trust me to work directly with their VPs and CEOs. My biggest compliment I’ve received (true story): “Of all the crap I have to manage, I never have to worry about any project I hand off to you.” 99% of my new clients come from word of mouth. If you’re reading this, you’re either: a) an existing client and have too much time on your hands, because you may already know all this; or b) were referred to my site or stumbled across it looking for a new resource.

In any case, take a look at my work and drop me a line - I’d love to talk with you about your project. Unless it’s a wedding. I’ve done enough of those as favors. I don’t do weddings. Sorry (not sorry).